While working on the art direction & design for the Larry the Cable Guy project “Morning Constitutions”, there were many over-the-top toilet humor ideas flying around. The idea of “pooping in the woods next to a bear reading the newspaper” was entirely Larry’s idea, and at the photo shoot we played off of that idea in depth. But one of Larry’s ideas, was for a “Where’s Waldo” type of image, where he’s in the same sort of pose, but surrounded by creatures great and small, all… pooping. These presented a bit of a challenge, and wasn’t something we were able to do at the shoot, mainly for budgetary reasons (but also because we were shooting in Minneapolis in November, and for some reason dolphins, elephants, and koalas weren’t readily available for outdoor shoots). So, after an exhaustive stock photo search, we went through several rounds of revisions, on what was to be the inside spread of the packaging (there were other, more crudely illustrated versions than this one). Amazingly, this was almost approved, but at the very last minute, someone had second thoughts, and we ended up with a lovely photo of Larry on stage instead. But now, for the first time, here is the rejected design in all its glory. Enjoy.

The rejected spread from the packaging. Click to enlarge.

The final packaging from Larry's Morning Constitutions CD.

Kevin Tucker Design Process